About Faimix

It started with a homemade.

In 2001, Faizah Janom left a full-time employment with a local bank in Kuala Lumpur to start a home-based business of producing cookies.

Initially marketed under the brand name of Faizah Cookies, the business was informally set up to serve close friends, relatives and individual private clienteles especially during Hari Raya (Eid) festivals.

The business grew as time goes by with list of customers expanded to include organizations and government agencies. It was then formally registered with the Companies Commission of Malaysia (SSM) in 2009 under the name of Sahabat Niaga FB.

The business expanded its product line from making home-made cookies to producing various flavoured premix flour for making muruku, premix flour for various types of local malay biscuits (kuih) and ready-to-eat muruku snacks.

Bit by bit, building the dream.

In 2018, Faizah Cookies was rebranded to Faimix® to better portray its expanded line of business. The word Faimix was taken from the first three letters (“Fai”) of the founder's first name - Faizah and “mix” from the last three letters of the word premix.

To date, besides serving individual customers through online shopping platform such as Shopee, Faimix® also continuously supplying its products to numerous organizations and agencies such as the Lembaga Perindustrian Nanas Malaysia (Malaysian Pineapple Industry Board), Lembaga Kemajuan Ikan Malaysia (Malaysian Fisheries Development Authority), Lembaga Pemasaran Pertanian Persekutuan (Federal Agricultural Marketing Authority), etc.

Faimix® is a registered trademark in Malaysia since 2022.

Faimix® obtained its halal certification for its products from Jabatan Kemajuan Islam Malaysia – JAKIM (The Department of Islamic Development Malaysia) in June 2025.

Introduction

The Faimix® muruku business is run with the aim of providing traditional snacks that are crunchy, halal, and full of flavor. The product is produced using original recipes with fresh ingredients as well as a clean manufacturing process. The main focus of this business is to provide satisfaction to customers while maintaining the traditional food heritage that is loved by the multi-layered community.

Vision

"To be the top choice muruku brand in Malaysia and internationally known for its originality of taste, high quality, and continuous innovation."

Mission

Objectives

1. Produce halal, clean, and high-quality muruku by maintaining the originality of traditional recipes.

2. Provide satisfaction to customers through consistent, fresh, and crispy flavors

3. Offer reasonable prices without neglecting quality.

4. Expand the local muruku market internationally through effective marketing strategies.

5. Support economic development by creating jobs and collaborating with local suppliers.

1. Introducing muruku as a quality traditional snack that can be enjoyed by all sections of society.

2. Achieve stable sales and consistently increase profits every year

3. Building a brand that customers trust with an emphasis on cleanliness, quality, and taste

4. Expand the market through physical and digital platforms such as retail stores, supermarkets, as well as

e-commerce

5. Producing variations of muruku products with new innovations according to the tastes of modern customers

Company Philosophy

At Faimix®, we believe that success begins with innovation, dedication, and strong values. With a passion for delivering the best, we strive to:

Superior Quality

Provide high-quality products and services that meet customer needs and meet industry standards.

Efficiency and Sustainability

Work responsibly by making optimal use of resources while minimizing environmental impact.

Continuous Innovation

Continuously seek creative solutions and the latest technologies to increase efficiency and value in every aspect of our business.

Trust and Integrity

Build long-term relationships with customers, partners, and employees through transparency, professionalism, and honesty.

Customer First

Listen to and understand our customers' needs, as their success is our greatest achievement.

Team Members

Faizah Janom

Founder & Manager

Syafiq Sam

Assistant Manager

Rafizza

Kitchen / Production

Zaidi Nan

Kitchen / Production